Ideogram 2.0 Environmental Impact
Specialised in text rendering within images
Per query = One image generation
Energy per query
3.5 Wh
CO2 per query
1.2 g
Water per query
7 mL
Processing location
Cloud (US)
Provider
Ideogram
Category
Image Generation
Grid carbon intensity
450 g CO2/kWh (25% renewable)
How does Ideogram 2.0 compare?
Detailed Breakdown
Energy Consumption
Ideogram 2.0 is estimated at ~3.5 Wh per image. It's known for superior text rendering in images, which may involve additional model passes for text accuracy verification.
Power Source & Carbon
Ideogram runs on US-based cloud infrastructure. No environmental data published.
What does your Ideogram 2.0 usage cost the planet?
Use our calculator to estimate your personal environmental footprint based on how often you use Ideogram 2.0.
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How much energy does Ideogram 2.0 use per query?
Each Ideogram 2.0 query consumes approximately 3.5 Wh of energy. This is 12x more than a traditional Google search (~0.3 Wh).
What is Ideogram 2.0's carbon footprint?
Based on the carbon intensity of Cloud (US), each query produces approximately 1.2 g of CO2. The grid in this region has a carbon intensity of 450 g CO2/kWh with 25% renewable energy.
How much water does Ideogram 2.0 use?
Each query consumes approximately 7 mL of water, primarily used for cooling the data centers that process the request.
How does Ideogram 2.0 compare to a Google search?
A Ideogram 2.0 query uses 12x more than a Google search in terms of energy. A Google search uses approximately 0.3 Wh, while Ideogram 2.0 uses 3.5 Wh.
Technical Details
Architecture
Diffusion model (proprietary)
Release date
2024-08-19
Open source
No